| Sumario: | This article reports on the decision taken by HarperCollins Publishers Inc. to drop Collins from its general fiction and non-fiction paperbacks and rebranding them as Harper. According to the company, the name change is being carried out with the view of streamlining and simplifying its diverse portfolio of global imprints. According to Amanda Ridout, MD of HarperCollins General Books division, the name change will complete the company's consumer-focused initiative to prefix all the General Books imprints with Harper.
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