Harper brand for paperbacks.
This article reports on the decision taken by HarperCollins Publishers Inc. to drop Collins from its general fiction and non-fiction paperbacks and rebranding them as Harper. According to the company, the name change is being carried out with the view of streamlining and simplifying its diverse port...
| Publicado en: | Bookseller no. 5237; p. 10 |
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| Formato: | Artículo |
| Publicado: |
Bookseller Media Ltd
7/7/2006
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| Acceso en línea: | Ver este registro en EBSCOhost |