Harper brand for paperbacks.
This article reports on the decision taken by HarperCollins Publishers Inc. to drop Collins from its general fiction and non-fiction paperbacks and rebranding them as Harper. According to the company, the name change is being carried out with the view of streamlining and simplifying its diverse port...
| Publicado en: | Bookseller no. 5237; p. 10 |
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| Formato: | Artículo |
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Bookseller Media Ltd
7/7/2006
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=21679391&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 21679391 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 00067539 IYR jtl: Bookseller issn: 00067539 maglogo: N pubinfo: dt: 7/7/2006 iid: 5237 pid: 75456 pub: Bookseller Media Ltd artinfo: ui: 21679391 ppf: 10 ppct: 0 formats: fmt: @attributes: type: T tig: atl: Harper brand for paperbacks. aug: su: HarperCollins Publishers LLC Publishing Paperbacks Publisher imprints Ridout, Amanda Book industry sug: subj: HarperCollins Publishers LLC Publishing Paperbacks Publisher imprints Ridout, Amanda Book industry ab: This article reports on the decision taken by HarperCollins Publishers Inc. to drop Collins from its general fiction and non-fiction paperbacks and rebranding them as Harper. According to the company, the name change is being carried out with the view of streamlining and simplifying its diverse portfolio of global imprints. According to Amanda Ridout, MD of HarperCollins General Books division, the name change will complete the company's consumer-focused initiative to prefix all the General Books imprints with Harper. pubtype: Trade Publication doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Bookseller is the property of Bookseller Media Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Bookseller holder: Bookseller Media Ltd dt: @attributes: year: 2006 holdings: @attributes: islocal: N |
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