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Getting the forecast right.

The article reports on the improvements in accuracy of book selling forecasting. Using historical data and trends Nielsen BookScan has given publishers a more accurate record of how many copies are selling. As BookScan's data becomes more sophisticated, forecasting software systems for publishers ar...

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Publicado en:Bookseller pp. 17 - 19
Autor principal: Holman, Tom
Formato: Artículo
Publicado: Bookseller Media Ltd 2/9/2007 Supplement
Materias:
Sales forecasting
Booksellers & bookselling
Electronic systems
Publishing
Computer software development
International Business Systems United States Inc.
Acceso en línea:Ver este registro en EBSCOhost
Sumario:The article reports on the improvements in accuracy of book selling forecasting. Using historical data and trends Nielsen BookScan has given publishers a more accurate record of how many copies are selling. As BookScan's data becomes more sophisticated, forecasting software systems for publishers are also being improved. International Business Systems (IBS) integrates point-of-sale figures and publishers' records. Data sharing, print-on-demand, and wholesalers are discussed.