Getting the forecast right.

The article reports on the improvements in accuracy of book selling forecasting. Using historical data and trends Nielsen BookScan has given publishers a more accurate record of how many copies are selling. As BookScan's data becomes more sophisticated, forecasting software systems for publishers ar...

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Bibliographic Details

Published in:	Bookseller pp. 17 - 19
Main Author:	Holman, Tom
Format:	Article
Published:	Bookseller Media Ltd 2/9/2007 Supplement
Subjects:	Sales forecasting Booksellers & bookselling Electronic systems Publishing Computer software development International Business Systems United States Inc.
Online Access:	View this record in EBSCOhost