Imagen de Portada
Código QR

More shops join PA textbook campaign.

The article reports that Waterstone's has signed up for the Publishers Association's Textbook Action Group's (TAG) second annual Open Books Open Minds campaign. Shops involved in the promotion to drive textbook sales are listed, including Blackwell's, Hammicks, and Foyles. Increased publisher partic...

Descripción completa

Publicado en:Bookseller no. 5290; p. 5
Formato: Artículo
Publicado: Bookseller Media Ltd 7/20/2007
Materias:
Waterstone's Booksellers Ltd.
Publishers' Association
Textbooks
Publishing
Students as consumers
Blackwell Publishing Inc.
Foyle Ltd.
Sales promotion
Acceso en línea:Ver este registro en EBSCOhost
Sumario:The article reports that Waterstone's has signed up for the Publishers Association's Textbook Action Group's (TAG) second annual Open Books Open Minds campaign. Shops involved in the promotion to drive textbook sales are listed, including Blackwell's, Hammicks, and Foyles. Increased publisher participation is noted as boosting the campaign, which rewards students spending a certain amount on textbooks the opportunity to try activities such as scuba-diving, go-karting, or horse-riding for free.