More shops join PA textbook campaign.
The article reports that Waterstone's has signed up for the Publishers Association's Textbook Action Group's (TAG) second annual Open Books Open Minds campaign. Shops involved in the promotion to drive textbook sales are listed, including Blackwell's, Hammicks, and Foyles. Increased publisher partic...
| Publicado en: | Bookseller no. 5290; p. 5 |
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| Formato: | Artículo |
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Bookseller Media Ltd
7/20/2007
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=26019434&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 26019434 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 00067539 IYR jtl: Bookseller issn: 00067539 maglogo: N pubinfo: dt: 7/20/2007 iid: 5290 pid: 75456 pub: Bookseller Media Ltd artinfo: ui: 26019434 ppf: 5 ppct: 0 formats: fmt: @attributes: type: T tig: atl: More shops join PA textbook campaign. aug: su: Waterstone's Booksellers Ltd. Publishers' Association Textbooks Publishing Students as consumers Blackwell Publishing Inc. Foyle Ltd. Sales promotion sug: subj: Waterstone's Booksellers Ltd. Publishers' Association Textbooks Publishing Students as consumers Blackwell Publishing Inc. Foyle Ltd. Sales promotion ab: The article reports that Waterstone's has signed up for the Publishers Association's Textbook Action Group's (TAG) second annual Open Books Open Minds campaign. Shops involved in the promotion to drive textbook sales are listed, including Blackwell's, Hammicks, and Foyles. Increased publisher participation is noted as boosting the campaign, which rewards students spending a certain amount on textbooks the opportunity to try activities such as scuba-diving, go-karting, or horse-riding for free. pubtype: Trade Publication doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Bookseller is the property of Bookseller Media Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Bookseller holder: Bookseller Media Ltd dt: @attributes: year: 2007 holdings: @attributes: islocal: N |
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