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HOPE ETERNAL.

This article describes the life of a publisher and the anticipation that is faced each year about upcoming lists. Several problems that arise are described, such as the delay of a best selling author running behind schedule, the promotional slots exceeding the annual marketing budget, and a blockbus...

Full description

Published in:Bookseller no. 5290; p. 22
Main Author: Cheetham, Anthony
Format: Article
Published: Bookseller Media Ltd 7/20/2007
Subjects:
Publishing
Author-publisher relations
Marketing agreements
Employee promotions
Books
Amazon.com Inc.
Management
Online Access:View this record in EBSCOhost