HC gets inside readers' minds.
The author reports on the ways in which HarperCollins Publishers Ltd. is using research about their customers in order to market to them more effectively. Research on what HarperCollins' customers want is being done by the head of media and insight for HarperCollins, Catherine Hunt. Various ways in...
| Publicado en: | Bookseller no. 5297; pp. 26 - 27 |
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| Autor principal: | |
| Formato: | Artículo |
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Bookseller Media Ltd
9/7/2007
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| Sumario: | The author reports on the ways in which HarperCollins Publishers Ltd. is using research about their customers in order to market to them more effectively. Research on what HarperCollins' customers want is being done by the head of media and insight for HarperCollins, Catherine Hunt. Various ways in which the company is marketing themselves to their customers are mentioned. |
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