HC gets inside readers' minds.
The author reports on the ways in which HarperCollins Publishers Ltd. is using research about their customers in order to market to them more effectively. Research on what HarperCollins' customers want is being done by the head of media and insight for HarperCollins, Catherine Hunt. Various ways in...
| Publicado en: | Bookseller no. 5297; pp. 26 - 27 |
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| Autor principal: | |
| Formato: | Artículo |
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Bookseller Media Ltd
9/7/2007
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=26766351&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 26766351 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 00067539 IYR jtl: Bookseller issn: 00067539 maglogo: N pubinfo: dt: 9/7/2007 iid: 5297 pid: 75456 pub: Bookseller Media Ltd artinfo: ui: 26766351 ppf: 26 ppct: 1 formats: fmt: @attributes: type: T tig: atl: HC gets inside readers' minds. aug: au: Davies, Hannah su: HarperCollins Publishers Ltd. Hunt, Catherine Publishing Book industry Marketing research Marketing sug: subj: HarperCollins Publishers Ltd. Hunt, Catherine Publishing Book industry Marketing research Marketing ab: The author reports on the ways in which HarperCollins Publishers Ltd. is using research about their customers in order to market to them more effectively. Research on what HarperCollins' customers want is being done by the head of media and insight for HarperCollins, Catherine Hunt. Various ways in which the company is marketing themselves to their customers are mentioned. pubtype: Trade Publication doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Bookseller is the property of Bookseller Media Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Bookseller holder: Bookseller Media Ltd dt: @attributes: year: 2007 holdings: @attributes: islocal: N |
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