HC gets inside readers' minds.

The author reports on the ways in which HarperCollins Publishers Ltd. is using research about their customers in order to market to them more effectively. Research on what HarperCollins' customers want is being done by the head of media and insight for HarperCollins, Catherine Hunt. Various ways in...

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Bibliographic Details

Published in:	Bookseller no. 5297; pp. 26 - 27
Main Author:	Davies, Hannah
Format:	Article
Published:	Bookseller Media Ltd 9/7/2007
Subjects:	HarperCollins Publishers Ltd. Hunt, Catherine Publishing Book industry Marketing research Marketing
Online Access:	View this record in EBSCOhost