Influencing Perceptions of Relevance.
People process information more thoroughly when they are motivated to do so by perceiving the topic to be personally relevant. Scholars, from Aristotle to present-day authors, have advised communicators to stress the importance of their topics to their audiences - the implication being that such inv...
| Publicado en: | Atlantic Journal of Communication Vol. 16; no. 1; pp. 33 - 49 |
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| Formato: | Artículo |
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Taylor & Francis Ltd
Jan-Mar2008
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=31563727&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 31563727 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 15456870 U8J jtl: Atlantic Journal of Communication issn: 15456870 maglogo: Y pubinfo: dt: Jan-Mar2008 vid: 16 iid: 1 pid: 377 pub: Taylor & Francis Ltd artinfo: ui: 31563727 10.1080/15456870701647441 ppf: 33 ppct: 16 formats: fmt: – @attributes: type: T – @attributes: type: P size: 115KB tig: atl: Influencing Perceptions of Relevance. aug: au: Katt, JamesA. affil: University of Central Florida su: Communication Newsworthiness Relevance Personality & motivation Motivation (Psychology) Meaning (Psychology) Aristotle, 384-322 B.C. Authors sug: subj: Communication Newsworthiness Relevance Personality & motivation Motivation (Psychology) Meaning (Psychology) Aristotle, 384-322 B.C. Authors ab: People process information more thoroughly when they are motivated to do so by perceiving the topic to be personally relevant. Scholars, from Aristotle to present-day authors, have advised communicators to stress the importance of their topics to their audiences - the implication being that such invocations can increase an audience's perception of relevance. This assumption, however, was untested by previous research. In this study, the data from a pilot study and two subsequent experiments are combined in an attempt to determine if an audience's perceptions of relevance can be influenced by including content that stresses the relevance of the issue discussed in the message. The results of this study suggest that the manipulation of relevance perception is possible but that relevance may not be the only motivating factor. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Atlantic Journal of Communication is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Atlantic Journal of Communication holder: Taylor & Francis Ltd dt: @attributes: year: 2008 holdings: @attributes: islocal: N |
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