Influencing Perceptions of Relevance.

People process information more thoroughly when they are motivated to do so by perceiving the topic to be personally relevant. Scholars, from Aristotle to present-day authors, have advised communicators to stress the importance of their topics to their audiences - the implication being that such inv...

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Bibliographic Details

Published in:	Atlantic Journal of Communication Vol. 16; no. 1; pp. 33 - 49
Main Author:	Katt, JamesA.
Format:	Article
Published:	Taylor & Francis Ltd Jan-Mar2008
Subjects:	Communication Newsworthiness Relevance Personality & motivation Motivation (Psychology) Meaning (Psychology) Aristotle, 384-322 B.C. Authors
Online Access:	View this record in EBSCOhost