Influencing Perceptions of Relevance.
People process information more thoroughly when they are motivated to do so by perceiving the topic to be personally relevant. Scholars, from Aristotle to present-day authors, have advised communicators to stress the importance of their topics to their audiences - the implication being that such inv...
| Publicado en: | Atlantic Journal of Communication Vol. 16; no. 1; pp. 33 - 49 |
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| Formato: | Artículo |
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Taylor & Francis Ltd
Jan-Mar2008
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| Acceso en línea: | Ver este registro en EBSCOhost |