PART FOUR: Science, Ethics, and Advertising: The Promised Land: The Rhetoric of Religion and the Development of American Advertising.
An essay is presented about the rhetoric of religion and its relation to the development of advertising in the U.S., particularly in the late-19th century and early 20th century. The author states that the theoretical issues raised by advertising about the nature of persuasion, faith and belief in d...
| Publicado en: | Discourse Studies In Honor of James L. Kinneavy pp. 190 - 212 |
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| Formato: | Essay |
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Digitalia Publishing Corp.
1989
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=32060582&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 32060582 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: isbn: 9780916379575 jinfo: jid: 55HK jtl: Discourse Studies In Honor of James L. Kinneavy maglogo: N pubinfo: dt: 1989 pid: 39253 pub: Digitalia Publishing Corp. artinfo: ui: 32060582 ppf: 190 ppct: 22 formats: tig: atl: PART FOUR: Science, Ethics, and Advertising: The Promised Land: The Rhetoric of Religion and the Development of American Advertising. aug: au: McQuade, Donald A. affil: University of California-Berkeley su: Rhetoric -- Religious aspects Advertising Kinneavy, James L. American male authors United States sug: subj: United States Rhetoric -- Religious aspects Advertising Kinneavy, James L. American male authors ab: An essay is presented about the rhetoric of religion and its relation to the development of advertising in the U.S., particularly in the late-19th century and early 20th century. The author states that the theoretical issues raised by advertising about the nature of persuasion, faith and belief in discourse has been influenced by author James L. Kinneavy. He cites that Kinneavy argues in his book "Greek Rhetorical Origins of Christian Faith" that a part of the concept of faith in the New Testament can be found in the rhetorical concept of persuasion. pubtype: Book doctype: Essay src: R language: English refInfo: copyright: @attributes: flag: Y dt: @attributes: year: 1989 holdings: @attributes: islocal: N |
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