PART FOUR: Science, Ethics, and Advertising: The Promised Land: The Rhetoric of Religion and the Development of American Advertising.

An essay is presented about the rhetoric of religion and its relation to the development of advertising in the U.S., particularly in the late-19th century and early 20th century. The author states that the theoretical issues raised by advertising about the nature of persuasion, faith and belief in d...

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Detalles Bibliográficos

Publicado en:	Discourse Studies In Honor of James L. Kinneavy pp. 190 - 212
Autor principal:	McQuade, Donald A.
Formato:	Essay
Publicado:	Digitalia Publishing Corp. 1989
Materias:	Rhetoric > Religious aspects Advertising Kinneavy, James L. American male authors United States
Acceso en línea:	Ver este registro en EBSCOhost