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GREEN DREAM.

This article discusses how the social trend of environmentalism, product development and product repositioning may affect the book industry. Damian Horner, the founder of Mustoes advertising agency, discusses how society may view book publishers in the same way that they view oil refineries and petr...

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Published in:Bookseller no. 5331; p. 22
Main Author: Horner, Damian
Format: Article
Published: Bookseller Media Ltd 5/9/2008
Subjects:
Publishers & the environment
Petroleum industry
Industrial pollution
Public opinion
Environmentalism
Horner, Damian
Mustoes (Company)
Online Access:View this record in EBSCOhost