Educational publishers 'missing online sales.'.

The article reports on website functionality for educational publishing companies. Poor web design and inefficient navigation options are preventing publishers from increasing sales. Specific examples of deficiencies include search functions and e-commerce facilities. The article suggests that great...

Descripción completa

Detalles Bibliográficos

Publicado en:	Bookseller no. 5339; p. 8
Formato:	Artículo
Publicado:	Bookseller Media Ltd 7/4/2008
Materias:	Internet sales Publishing & economics Electronic commerce Web design Website usability Web development Internet marketing Search engines Economics
Acceso en línea:	Ver este registro en EBSCOhost