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Educational publishers 'missing online sales.'.

The article reports on website functionality for educational publishing companies. Poor web design and inefficient navigation options are preventing publishers from increasing sales. Specific examples of deficiencies include search functions and e-commerce facilities. The article suggests that great...

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Publicado en:Bookseller no. 5339; p. 8
Formato: Artículo
Publicado: Bookseller Media Ltd 7/4/2008
Materias:
Internet sales
Publishing & economics
Electronic commerce
Web design
Website usability
Web development
Internet marketing
Search engines
Economics
Acceso en línea:Ver este registro en EBSCOhost
Sumario:The article reports on website functionality for educational publishing companies. Poor web design and inefficient navigation options are preventing publishers from increasing sales. Specific examples of deficiencies include search functions and e-commerce facilities. The article suggests that greater accessibility and easier navigation for school customers is needed.