Educational publishers 'missing online sales.'.
The article reports on website functionality for educational publishing companies. Poor web design and inefficient navigation options are preventing publishers from increasing sales. Specific examples of deficiencies include search functions and e-commerce facilities. The article suggests that great...
| Publicado en: | Bookseller no. 5339; p. 8 |
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| Formato: | Artículo |
| Publicado: |
Bookseller Media Ltd
7/4/2008
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=33229785&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 33229785 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 00067539 IYR jtl: Bookseller issn: 00067539 maglogo: N pubinfo: dt: 7/4/2008 iid: 5339 pid: 75456 pub: Bookseller Media Ltd artinfo: ui: 33229785 ppf: 8 ppct: 0 formats: fmt: @attributes: type: T tig: atl: Educational publishers 'missing online sales.'. aug: su: Internet sales Publishing & economics Electronic commerce Web design Website usability Web development Internet marketing Search engines Economics sug: subj: Internet sales Publishing & economics Electronic commerce Web design Website usability Web development Internet marketing Search engines Economics ab: The article reports on website functionality for educational publishing companies. Poor web design and inefficient navigation options are preventing publishers from increasing sales. Specific examples of deficiencies include search functions and e-commerce facilities. The article suggests that greater accessibility and easier navigation for school customers is needed. pubtype: Trade Publication doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Bookseller is the property of Bookseller Media Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Bookseller holder: Bookseller Media Ltd dt: @attributes: year: 2008 holdings: @attributes: islocal: N |
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