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Worst Practices in Search Engine Optimization.

The article discusses search engine optimization (SEO), examining the efforts of business enterprises to appear on the first page of search engine results pages (SERPs). 62% of search engine users click only on the results that appear on the first page of the SERP, the author states. Other topics in...

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Published in:Communications of the ACM Vol. 51; no. 12; pp. 147 - 151
Main Author: MALAGA, ROSS A.
Format: Article
Published: Association for Computing Machinery Dec2008
Subjects:
Search engine optimization
Internet marketing
Internet strategy
Internet searching
Web search engines
Search engines
Online Access:View this record in EBSCOhost
Summary:The article discusses search engine optimization (SEO), examining the efforts of business enterprises to appear on the first page of search engine results pages (SERPs). 62% of search engine users click only on the results that appear on the first page of the SERP, the author states. Other topics include SEO techniques that violate search engine guidelines, bans placed on organizations by search engines, and SEO techniques, called black hat techniques, that can lead search engines to ban a Web site from showing in SERPs.