Taking aim.
This article reports on the ability of niche publishers to target their marketing directly at a specific audience. Websites, search engines and email have allowed many small presses to reach customers in a more efficient way. Marketing consultant Rachel Maund suggests slowly building a mailing list...
| Publicado en: | Bookseller no. 5361; pp. 22 - 23 |
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| Formato: | Artículo |
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Bookseller Media Ltd
12/5/2008
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| Acceso en línea: | Ver este registro en EBSCOhost |
| Sumario: | This article reports on the ability of niche publishers to target their marketing directly at a specific audience. Websites, search engines and email have allowed many small presses to reach customers in a more efficient way. Marketing consultant Rachel Maund suggests slowly building a mailing list instead of purchasing one. |
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