Taking aim.
This article reports on the ability of niche publishers to target their marketing directly at a specific audience. Websites, search engines and email have allowed many small presses to reach customers in a more efficient way. Marketing consultant Rachel Maund suggests slowly building a mailing list...
| Publicado en: | Bookseller no. 5361; pp. 22 - 23 |
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| Formato: | Artículo |
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Bookseller Media Ltd
12/5/2008
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=35895696&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 35895696 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 00067539 IYR jtl: Bookseller issn: 00067539 maglogo: N pubinfo: dt: 12/5/2008 iid: 5361 pid: 75456 pub: Bookseller Media Ltd artinfo: ui: 35895696 ppf: 22 ppct: 1 formats: fmt: @attributes: type: T tig: atl: Taking aim. aug: au: Holman, Tom su: Publishing Book industry Book promotions Maund, Rachel Market segmentation sug: subj: Publishing Book industry Book promotions Maund, Rachel Market segmentation ab: This article reports on the ability of niche publishers to target their marketing directly at a specific audience. Websites, search engines and email have allowed many small presses to reach customers in a more efficient way. Marketing consultant Rachel Maund suggests slowly building a mailing list instead of purchasing one. pubtype: Trade Publication doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Bookseller is the property of Bookseller Media Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Bookseller holder: Bookseller Media Ltd dt: @attributes: year: 2008 holdings: @attributes: islocal: N |
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