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Taking aim.

This article reports on the ability of niche publishers to target their marketing directly at a specific audience. Websites, search engines and email have allowed many small presses to reach customers in a more efficient way. Marketing consultant Rachel Maund suggests slowly building a mailing list...

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Publicado en:Bookseller no. 5361; pp. 22 - 23
Autor principal: Holman, Tom
Formato: Artículo
Publicado: Bookseller Media Ltd 12/5/2008
Materias:
Publishing
Book industry
Book promotions
Maund, Rachel
Market segmentation
Acceso en línea:Ver este registro en EBSCOhost
Sumario:This article reports on the ability of niche publishers to target their marketing directly at a specific audience. Websites, search engines and email have allowed many small presses to reach customers in a more efficient way. Marketing consultant Rachel Maund suggests slowly building a mailing list instead of purchasing one.