Who Needs a Publisher or a Retailer or a Marketer?

The article discusses the emergence of distribution platforms that enable creators of digital content to transact directly with their audiences. Developers of software for Apple Inc.'s iPhone can sell their wares directly to customers from an Apple Web site and retain a majority of the proceeds. Dev...

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Detalles Bibliográficos
Publicado en:	Computer (00189162) Vol. 42; no. 2; pp. 103 - 106
Autor principal:	Swain, Chris
Formato:	Artículo
Publicado:	IEEE Feb2009
Materias:	Electronic commerce Computer software Xbox video games iPhone (Smartphone) Apple Inc. Microsoft Corp.
Acceso en línea:	Ver este registro en EBSCOhost

Descripción
Sumario:	The article discusses the emergence of distribution platforms that enable creators of digital content to transact directly with their audiences. Developers of software for Apple Inc.'s iPhone can sell their wares directly to customers from an Apple Web site and retain a majority of the proceeds. Developers of games for Microsoft Corp.'s Xbox Live Community Games system similarly enjoy a favorable split of revenues. This mode of commerce creates opportunities for developers, but is also apt to produce clutter in the marketplace.