Who Needs a Publisher or a Retailer or a Marketer?
The article discusses the emergence of distribution platforms that enable creators of digital content to transact directly with their audiences. Developers of software for Apple Inc.'s iPhone can sell their wares directly to customers from an Apple Web site and retain a majority of the proceeds. Dev...
| Publicado en: | Computer (00189162) Vol. 42; no. 2; pp. 103 - 106 |
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| Formato: | Artículo |
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IEEE
Feb2009
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=36536316&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 36536316 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 00189162 PUT jtl: Computer (00189162) issn: 00189162 maglogo: N pubinfo: dt: Feb2009 vid: 42 iid: 2 pid: 13605 pub: IEEE artinfo: ui: 36536316 10.1109/MC.2009.64 ppf: 103 ppct: 3 formats: tig: atl: Who Needs a Publisher or a Retailer or a Marketer? aug: au: Swain, Chris affil: Game designer and Assistant Professor of interactive media at the USC School of Cinematic Arts. su: Electronic commerce Computer software Xbox video games iPhone (Smartphone) Apple Inc. Microsoft Corp. sug: subj: Electronic commerce Computer software Xbox video games iPhone (Smartphone) Apple Inc. Microsoft Corp. ab: The article discusses the emergence of distribution platforms that enable creators of digital content to transact directly with their audiences. Developers of software for Apple Inc.'s iPhone can sell their wares directly to customers from an Apple Web site and retain a majority of the proceeds. Developers of games for Microsoft Corp.'s Xbox Live Community Games system similarly enjoy a favorable split of revenues. This mode of commerce creates opportunities for developers, but is also apt to produce clutter in the marketplace. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y dt: @attributes: year: 2009 holdings: @attributes: islocal: N |
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