The Nielsen Marketing Campaign of the Year.

The article features the marketing campaigns nominated for the Nielsen Marketing Campaign of the Year at the Bookseller Retail Awards 2009 in Great Britain. It describes the Power to the People campaign launched by Amazon.co.uk for Amazon Vine. It relates how the Torbay Bookshop used the Independent...

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Detalles Bibliográficos
Publicado en:	Bookseller no. 5393; pp. 31 - 32
Formato:	Artículo
Publicado:	Bookseller Media Ltd 7/31/2009
Materias:	Marketing awards Independent bookstores Bookstores Book industry Amazon.co.uk Ltd. Torbay Bookshop (Company) W.H. Smith PLC United Kingdom
Acceso en línea:	Ver este registro en EBSCOhost

Descripción
Sumario:	The article features the marketing campaigns nominated for the Nielsen Marketing Campaign of the Year at the Bookseller Retail Awards 2009 in Great Britain. It describes the Power to the People campaign launched by Amazon.co.uk for Amazon Vine. It relates how the Torbay Bookshop used the Independent Booksellers Week (IBW) to raise sales and celebrate independent bookstores. It outlines the features of the Christmas Books Campaign 2008 of W. H. Smith.