The Nielsen Marketing Campaign of the Year.
The article features the marketing campaigns nominated for the Nielsen Marketing Campaign of the Year at the Bookseller Retail Awards 2009 in Great Britain. It describes the Power to the People campaign launched by Amazon.co.uk for Amazon Vine. It relates how the Torbay Bookshop used the Independent...
| Publicado en: | Bookseller no. 5393; pp. 31 - 32 |
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| Formato: | Artículo |
| Publicado: |
Bookseller Media Ltd
7/31/2009
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=43916227&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 43916227 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 00067539 IYR jtl: Bookseller issn: 00067539 maglogo: N pubinfo: dt: 7/31/2009 iid: 5393 pid: 75456 pub: Bookseller Media Ltd artinfo: ui: 43916227 ppf: 31 ppct: 1 formats: fmt: @attributes: type: T tig: atl: The Nielsen Marketing Campaign of the Year. aug: su: Marketing awards Independent bookstores Bookstores Book industry Amazon.co.uk Ltd. Torbay Bookshop (Company) W.H. Smith PLC United Kingdom sug: subj: United Kingdom Marketing awards Independent bookstores Bookstores Book industry Amazon.co.uk Ltd. Torbay Bookshop (Company) W.H. Smith PLC ab: The article features the marketing campaigns nominated for the Nielsen Marketing Campaign of the Year at the Bookseller Retail Awards 2009 in Great Britain. It describes the Power to the People campaign launched by Amazon.co.uk for Amazon Vine. It relates how the Torbay Bookshop used the Independent Booksellers Week (IBW) to raise sales and celebrate independent bookstores. It outlines the features of the Christmas Books Campaign 2008 of W. H. Smith. pubtype: Trade Publication doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Bookseller is the property of Bookseller Media Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Bookseller holder: Bookseller Media Ltd dt: @attributes: year: 2009 holdings: @attributes: islocal: N |
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