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The Nielsen Marketing Campaign of the Year.

The article features the marketing campaigns nominated for the Nielsen Marketing Campaign of the Year at the Bookseller Retail Awards 2009 in Great Britain. It describes the Power to the People campaign launched by Amazon.co.uk for Amazon Vine. It relates how the Torbay Bookshop used the Independent...

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Published in:Bookseller no. 5393; pp. 31 - 32
Format: Article
Published: Bookseller Media Ltd 7/31/2009
Subjects:
Marketing awards
Independent bookstores
Bookstores
Book industry
Amazon.co.uk Ltd.
Torbay Bookshop (Company)
W.H. Smith PLC
United Kingdom
Online Access:View this record in EBSCOhost

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