If Your Pearls of Wisdom Fall in a Forest...

The article focuses on search engine optimization using the metaphor of publishing and specifically textbook publishing. He discusses the importance of communicating the essence of a title, summarizing in detail, the use of keywords in headings, keyword density and clear communication of the content...

Full description

Bibliographic Details

Published in:	Communications of the ACM Vol. 52; no. 11; pp. 146 - 150
Main Author:	WESTFALL, RALPH
Format:	Article
Published:	Association for Computing Machinery Nov2009
Subjects:	Search engine optimization Textbook publishing HTML (Document markup language) Web development Internet marketing Websites
Online Access:	View this record in EBSCOhost