Managing customer relationships.

Bakersfield, California, has made the transition from manual paper-based resident information processing to a web-based system to improve resident to local government communications. A business management system was used to integrate the resident request system with existing computer applications....

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Publicado en:American City & County Vol. 116; no. 17; pp. 8 - 9
Autor principal: McClain, Duncan
Formato: Artículo
Publicado: Penton Media, Inc. November 2001
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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          Local government
          Public relations
          Customer relationship management software
      keyword: Bakersfield (Calif.) -- Politics and government
      ab: Bakersfield, California, has made the transition from manual paper-based resident information processing to a web-based system to improve resident to local government communications. A business management system was used to integrate the resident request system with existing computer applications. A target response time was also implemented, and city council members can now submit requests for their constituents and will be able to monitor progress eventually.
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