Designing environmental campaigns by using agent-based simulations: Strategies for changing environmental attitudes.
Agent-based computer simulation was used to create artificial communities in which each individual was constructed according to the principles of the elaboration likelihood model of Petty and Cacioppo [1986. The elaboration likelihood model of persuasion. In: Berkowitz, L. (Ed.), Advances in Experim...
| Publicado en: | Journal of Environmental Management Vol. 88; no. 4; pp. 805 - 817 |
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| Autores principales: | , |
| Formato: | Artículo |
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Academic Press Inc.
September 2008
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=506833883&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 506833883 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 03014797 EMJ jtl: Journal of Environmental Management issn: 03014797 maglogo: N pubinfo: dt: September 2008 vid: 88 iid: 4 pid: 735 pub: Academic Press Inc. artinfo: ui: 506833883 10.1016/j.jenvman.2007.04.013 ppf: 805 ppct: 12 formats: tig: atl: Designing environmental campaigns by using agent-based simulations: Strategies for changing environmental attitudes. aug: au: Mosler, Hans-Joachim Martens, Thomas su: Computer simulation Attitude change (Psychology) Attitudes toward the environment Environmental management sug: subj: Computer simulation Attitude change (Psychology) Attitudes toward the environment Environmental management keyword: Environmental protection -- Computer programs ab: Agent-based computer simulation was used to create artificial communities in which each individual was constructed according to the principles of the elaboration likelihood model of Petty and Cacioppo [1986. The elaboration likelihood model of persuasion. In: Berkowitz, L. (Ed.), Advances in Experimental Social Psychology. Academic Press, New York, NY, pp. 123-205]. Campaigning strategies and community characteristics were varied systematically to understand and test their impact on attitudes towards environmental protection. The results show that strong arguments influence a green (environmentally concerned) population with many contacts most effectively, while peripheral cues have the greatest impact on a non-green population with fewer contacts. Overall, deeper information scrutiny increases the impact of strong arguments but is especially important for convincing green populations. Campaigns involving person-to-person communication are superior to mass-media campaigns because they can be adapted to recipients' characteristics. Copyright (c) 2008 Elsevier Ltd. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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