Designing environmental campaigns by using agent-based simulations: Strategies for changing environmental attitudes.

Agent-based computer simulation was used to create artificial communities in which each individual was constructed according to the principles of the elaboration likelihood model of Petty and Cacioppo [1986. The elaboration likelihood model of persuasion. In: Berkowitz, L. (Ed.), Advances in Experim...

Descripción completa

Detalles Bibliográficos

Publicado en:	Journal of Environmental Management Vol. 88; no. 4; pp. 805 - 817
Autores principales:	Mosler, Hans-Joachim, Martens, Thomas
Formato:	Artículo
Publicado:	Academic Press Inc. September 2008
Materias:	Computer simulation Attitude change (Psychology) Attitudes toward the environment Environmental management
Acceso en línea:	Ver este registro en EBSCOhost