The rhetoric and reality of total quality management.

This article induces a model of the evolving rhetoric and reality of total quality management (TQM) in five organizations to show how institutional forces can distort the technical reality of TQM. Using interviews, organizational documents, and observation, I follow the social construction of TQM i...

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Publicado en:Administrative Science Quarterly Vol. 43; no. 3; pp. 602 - 637
Autor principal: Zbaracki, Mark J.
Formato: Artículo
Publicado: Administrative Science Quarterly September 1998
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Acceso en línea:Ver este registro en EBSCOhost
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        atl: The rhetoric and reality of total quality management.
      aug:
        au: Zbaracki, Mark J.
      su:
        Total quality management
        Organizational communication
        Organizational change
        Communication in personnel management
      sug:
        subj:
          Total quality management
          Organizational communication
          Organizational change
          Communication in personnel management
      ab: This article induces a model of the evolving rhetoric and reality of total quality management (TQM) in five organizations to show how institutional forces can distort the technical reality of TQM. Using interviews, organizational documents, and observation, I follow the social construction of TQM in these organizations to trace the relationship between the technical practices and rhetoric of TQM. The model shows that managers consume a rhetoric of success about TQM, use that rhetoric to develop their TQM program, and then filter their experiences to present their own rhetoric of success. Consequently, the discourse on TQM develops an overly optimistic view of TQM. The models demonstrate how individual actions and discourse shape TQM and fuel institutional forces. Reprinted by permission of the publisher.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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