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The aim of a truly personal and profitable service in mass-market industries has been largely elusive, but software companies believe that a solution has been found in the development of systems to automate customer relationship management (CRM). The market for CRM has been more immune to the dotco...

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Published in:Economist Vol. 358; pp. 61 - 65
Format: Article
Published: Economist Newspaper Limited 3/10/2001
Subjects:
Customer relationship management software
Relationship marketing
Computer software
Online Access:View this record in EBSCOhost