Analyse this.
The aim of a truly personal and profitable service in mass-market industries has been largely elusive, but software companies believe that a solution has been found in the development of systems to automate customer relationship management (CRM). The market for CRM has been more immune to the dotco...
| Publicado en: | Economist Vol. 358; pp. 61 - 65 |
|---|---|
| Formato: | Artículo |
| Publicado: |
Economist Newspaper Limited
3/10/2001
|
| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |