Empirical analysis of consumer reaction to the virtual reality shopping mall.

The Internet shopping mall has received wide attention from researchers and practitioners due to the fact that it is one of the most killing applications customers can find on the Internet. Though numerous studies have been performed on various issues of the Internet shopping mall, some research iss...

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Detalles Bibliográficos
Publicado en:Computers in Human Behavior Vol. 24; no. 1; pp. 88 - 105
Autores principales: Lee, Kun Chang, Chung, Namho
Formato: Artículo
Publicado: Elsevier Science January 2008
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Acceso en línea:Ver este registro en EBSCOhost