Getting Inside Gen Y.
Marketers are using psychographic analysis of the formative experiences of Generation Y members—those born between 1977 and 1994—to identify their attitudes, sensibilities, hot buttons, and cultural reference points. A panel of experts discusses some events that have had sufficient impact to possib...
| Publicado en: | American Demographics Vol. 23; no. 9; pp. 42 - 50 |
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| Autor principal: | |
| Formato: | Artículo |
| Publicado: |
Crain Communications Inc. (MI)
September 2001
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| Sumario: | Marketers are using psychographic analysis of the formative experiences of Generation Y members—those born between 1977 and 1994—to identify their attitudes, sensibilities, hot buttons, and cultural reference points. A panel of experts discusses some events that have had sufficient impact to possibly become defining moments for Generation Y: the Columbine high school massacre, MTV, celebrity scandals, increasing diversity, the election crisis of 2000, and talk shows/reality TV. |
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