Getting Inside Gen Y.
Marketers are using psychographic analysis of the formative experiences of Generation Y members—those born between 1977 and 1994—to identify their attitudes, sensibilities, hot buttons, and cultural reference points. A panel of experts discusses some events that have had sufficient impact to possib...
| Published in: | American Demographics Vol. 23; no. 9; pp. 42 - 50 |
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| Format: | Article |
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Crain Communications Inc. (MI)
September 2001
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| Online Access: | View this record in EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=510185010&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 510185010 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 01634089 AMD jtl: American Demographics issn: 01634089 maglogo: N pubinfo: dt: September 2001 vid: 23 iid: 9 pid: 778 pub: Crain Communications Inc. (MI) artinfo: ui: 510185010 ppf: 42 ppct: 8 formats: fmt: @attributes: type: T tig: atl: Getting Inside Gen Y. aug: au: Paul, Pamela su: Young consumers Millennials Attitude (Psychology) sug: subj: Young consumers Millennials Attitude (Psychology) ab: Marketers are using psychographic analysis of the formative experiences of Generation Y members—those born between 1977 and 1994—to identify their attitudes, sensibilities, hot buttons, and cultural reference points. A panel of experts discusses some events that have had sufficient impact to possibly become defining moments for Generation Y: the Columbine high school massacre, MTV, celebrity scandals, increasing diversity, the election crisis of 2000, and talk shows/reality TV. pubtype: Periodical doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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