Getting Inside Gen Y.
Marketers are using psychographic analysis of the formative experiences of Generation Y members—those born between 1977 and 1994—to identify their attitudes, sensibilities, hot buttons, and cultural reference points. A panel of experts discusses some events that have had sufficient impact to possib...
| Published in: | American Demographics Vol. 23; no. 9; pp. 42 - 50 |
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| Format: | Article |
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Crain Communications Inc. (MI)
September 2001
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| Online Access: | View this record in EBSCOhost |