The Instant Messaging Market.
So-called buddy bots are emerging as the most promising and least intrusive way for marketers to tap into the popular world of instant messaging (IM). These quirky robot savants, which are automated by software and an underlying database, have been used to boost awareness of various brands or produ...
| Publicado en: | American Demographics Vol. 23; no. 12; pp. 28 - 32 |
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| Formato: | Artículo |
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Crain Communications Inc. (MI)
December 2001
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| Acceso en línea: | Ver este registro en EBSCOhost |