The Instant Messaging Market.
So-called buddy bots are emerging as the most promising and least intrusive way for marketers to tap into the popular world of instant messaging (IM). These quirky robot savants, which are automated by software and an underlying database, have been used to boost awareness of various brands or produ...
| Publicado en: | American Demographics Vol. 23; no. 12; pp. 28 - 32 |
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| Formato: | Artículo |
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Crain Communications Inc. (MI)
December 2001
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=510212355&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 510212355 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 01634089 AMD jtl: American Demographics issn: 01634089 maglogo: N pubinfo: dt: December 2001 vid: 23 iid: 12 pid: 778 pub: Crain Communications Inc. (MI) artinfo: ui: 510212355 ppf: 28 ppct: 4 formats: fmt: @attributes: type: T tig: atl: The Instant Messaging Market. aug: au: Whelan, David su: Internet marketing Intelligent agents Instant messaging sug: subj: Internet marketing Intelligent agents Instant messaging ab: So-called buddy bots are emerging as the most promising and least intrusive way for marketers to tap into the popular world of instant messaging (IM). These quirky robot savants, which are automated by software and an underlying database, have been used to boost awareness of various brands or products, promoting albums and movies, acting as customer service reps, and offering sponsored services, such as interactive databases. However, Facetime CEO Glen Vondrick warns that IM carriers that start interrupting IM conversations with too many marketing messages could see their users migrate to another Internet company. pubtype: Periodical doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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