Fairness of pricing decisions.
A study of the pricing policies of fast-food restaurants in predominantly black neighborhoods was conducted to test the hypothesis that a lack of monitoring of franchisees' pricing policies leads to higher prices. Findings indicate that franchisees are significantly more likely than outlets owned b...
| Publicado en: | Business Ethics Quarterly Vol. 9; no. 2; pp. 225 - 244 |
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| Autores principales: | , |
| Formato: | Artículo |
| Publicado: |
Philosophy Documentation Center
April 1999
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| Sumario: | A study of the pricing policies of fast-food restaurants in predominantly black neighborhoods was conducted to test the hypothesis that a lack of monitoring of franchisees' pricing policies leads to higher prices. Findings indicate that franchisees are significantly more likely than outlets owned by companies to charge higher prices based on the proportion of blacks in a neighborhood. Moreover, these price differences do not seem to be explained away by cost or competition factors. Even so, the findings do not establish an intent to discriminate on the part of franchisees. |
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