| Sumario: | From banks to E-commerce players, health care providers to telecoms, many firms today are searching their databases to determine who their best customers are and how better to market products and services to them. In so doing, most firms are wading into their data in the hopes of substantiating hypotheses or hunches with hard numbers. Meanwhile, others are relying on data mining software to flesh out meaningful, actionable information that can make a difference to the bottom line. The various ways in which companies are using data mining software are outlined.
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