Data mining digs in.
From banks to E-commerce players, health care providers to telecoms, many firms today are searching their databases to determine who their best customers are and how better to market products and services to them. In so doing, most firms are wading into their data in the hopes of substantiating hyp...
| Publicado en: | American Demographics Vol. 21; no. 7; p. 38 |
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| Formato: | Artículo |
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Crain Communications Inc. (MI)
July 1999
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=511120023&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 511120023 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 01634089 AMD jtl: American Demographics issn: 01634089 maglogo: N pubinfo: dt: July 1999 vid: 21 iid: 7 pid: 778 pub: Crain Communications Inc. (MI) artinfo: ui: 511120023 ppf: 38 formats: fmt: @attributes: type: T tig: atl: Data mining digs in. aug: au: Lach, Jennifer su: Data mining Computers in business sug: subj: Data mining Computers in business ab: From banks to E-commerce players, health care providers to telecoms, many firms today are searching their databases to determine who their best customers are and how better to market products and services to them. In so doing, most firms are wading into their data in the hopes of substantiating hypotheses or hunches with hard numbers. Meanwhile, others are relying on data mining software to flesh out meaningful, actionable information that can make a difference to the bottom line. The various ways in which companies are using data mining software are outlined. pubtype: Periodical doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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