Data mining digs in.
From banks to E-commerce players, health care providers to telecoms, many firms today are searching their databases to determine who their best customers are and how better to market products and services to them. In so doing, most firms are wading into their data in the hopes of substantiating hyp...
| Published in: | American Demographics Vol. 21; no. 7; p. 38 |
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| Format: | Article |
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Crain Communications Inc. (MI)
July 1999
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| Subjects: | |
| Online Access: | View this record in EBSCOhost |