Mouse-trapping the student market.
Word of Mouse provides a way for companies to direct their advertising toward grade schools and colleges. In the past, corporate America has had problems reaching school children and has been criticized by activists worried about the risks of commercialization in the classroom. Word of Mouse has a...
| Publicado en: | American Demographics Vol. 22; no. 5; pp. 30 - 35 |
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| Autor principal: | |
| Formato: | Artículo |
| Publicado: |
Crain Communications Inc. (MI)
May 2000
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| Sumario: | Word of Mouse provides a way for companies to direct their advertising toward grade schools and colleges. In the past, corporate America has had problems reaching school children and has been criticized by activists worried about the risks of commercialization in the classroom. Word of Mouse has attempted to overcome these difficulties by offering schools free, advertising-sponsored mousepads that sport four age-appropriate ads for Web sites. The writer discusses the effectiveness of the firm's campaign. |
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