Mouse-trapping the student market.
Word of Mouse provides a way for companies to direct their advertising toward grade schools and colleges. In the past, corporate America has had problems reaching school children and has been criticized by activists worried about the risks of commercialization in the classroom. Word of Mouse has a...
| Publicado en: | American Demographics Vol. 22; no. 5; pp. 30 - 35 |
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| Formato: | Artículo |
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Crain Communications Inc. (MI)
May 2000
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| Acceso en línea: | Ver este registro en EBSCOhost |