Mouse-trapping the student market.
Word of Mouse provides a way for companies to direct their advertising toward grade schools and colleges. In the past, corporate America has had problems reaching school children and has been criticized by activists worried about the risks of commercialization in the classroom. Word of Mouse has a...
| Publicado en: | American Demographics Vol. 22; no. 5; pp. 30 - 35 |
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| Formato: | Artículo |
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Crain Communications Inc. (MI)
May 2000
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=511164905&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 511164905 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 01634089 AMD jtl: American Demographics issn: 01634089 maglogo: N pubinfo: dt: May 2000 vid: 22 iid: 5 pid: 778 pub: Crain Communications Inc. (MI) artinfo: ui: 511164905 ppf: 30 ppct: 5 formats: fmt: @attributes: type: T tig: atl: Mouse-trapping the student market. aug: au: Gardyn, Rebecca su: Young consumers Internet marketing Mouse pads sug: subj: Young consumers Internet marketing Mouse pads keyword: Word of Mouse (Firm) -- Service ab: Word of Mouse provides a way for companies to direct their advertising toward grade schools and colleges. In the past, corporate America has had problems reaching school children and has been criticized by activists worried about the risks of commercialization in the classroom. Word of Mouse has attempted to overcome these difficulties by offering schools free, advertising-sponsored mousepads that sport four age-appropriate ads for Web sites. The writer discusses the effectiveness of the firm's campaign. pubtype: Periodical doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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