Splitting Motivation: Unilateral Effects of Subliminal Incentives.

A study challenged the notion that motivation is seen as denoting the strength of a person's desire to achieve a goal. Data were obtained by making participants squeeze a handgrip to win the greatest fraction possible of each subliminal incentive that was materialized as a coin image flashed in one...

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Publicado en:	Psychological Science. Vol. 21; no. 7; pp. 977 - 984
Autores principales:	Schmidt, Liane, Palminteri, Stefano, Lafargue, Gilles, Pessiglione, Mathias
Formato:	Artículo
Publicado:	HWW Temp July 2010
Materias:	Motivation (Psychology) Brain function localization Subliminal perception
Acceso en línea:	Ver este registro en EBSCOhost